Imitation is the Ultimate form of flattery!


Vitamin ShackⓇ was founded in Connecticut 20 years ago. Experiencing great success, imitators are almost inevitable especially with the growth of the internet and social media.

Vitamin Shack trademark was first used back in 1998 and started advertising in Muscle & Fitness magazine. This allowed for quick growth and tremendous exposure to the entire USA. Known for deep discounts, fast shipping, expert advise and access to millions of dollars in popular brand names, Vitamin Shack had obtained a large following. There can be some unscrupulous individuals who feel they can use a registered trademark without spending the time and money causing confusion of the mark to make a quick buck. US Trademark law was designed to distinguish between the ORIGINAL and the FAKE IMITATION.

If you know of an entity you think is using the Vitamin Shack trademark or confusingly similar to our registered trademark Vitamin Shack®, we’d like to know. Please send us an email and all information will be kept confidential.

Please note, if you think someone has infringed on someone else’s name or mark, they may be ordered to rename that company immediately; give up all profits earned by the use of the unregistered mark; and pay other damages, including punitive damages, fines, and attorneys’ fees. It is a very good idea, if you or someone else you know is opening a business to seek legal advise in order to research if you can register that mark with the

We take all trademark infringement matters seriously and reserve all rights in accordance with US trademark laws and regulations.


“Imitation is the ultimate form of flattery”

The first written peice of this proverb is seen in the biography of Marcus Aurelius by Jeremy Collier and André Dacier, titled Emperor Marcus Antoninus his conversation with himself, 1708

“You should consider that Imitation is the most acceptable part of Worship, and that the Gods had much rather Mankind should Resemble, than Flatter them.”

Another was an English writer Eustace Budgell in the newspaper The Spectator No. 605, October 1714:

“Imitation is a kind of artless Flattery.”

The most famous of them all came from Charles Caleb Colton, in Lacon: or, Many things in few words, 1820:

“Imitation is the sincerest of flattery.”

 Author: J.Shaham

Date Published: 01/25/2018

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