News — price war

TOP BRANDS GETTING KILLED

industry news online marketplace price war

TOP BRANDS GETTING KILLED

       Online marketplace giants are killing many industry categories including the supplement industry in the past few years with prices of products sold at or below retailer's costs. This is due to a few factors that are obvious and some that are not. You may have seen your favorite supplement sold as low as 50% off the price you may have regularly purchased them in recent years. This maybe due companies clamoring for an order and "dropping their pants" in terms of volume purchase orders to secure the deal. Little did many of these brands know that their...

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